Why is Phaarmasia falling/rising?

As of 24-Jul, Phaarmasia Ltd's stock price is currently at Rs 30.81, reflecting a decline of Rs 1.58 or 4.88%. The stock has underperformed its sector by 5.23% today, opening with a loss of 4.97% and reaching an intraday low of Rs 30.78. Over the past week, the stock has decreased by 9.38%, and its year-to-date performance shows a significant drop of 36.47%. The company is facing operational challenges, including reported operating losses and a weak ability to service its debt, as indicated by a poor EBIT to Interest ratio of -1.57. Additionally, the stock has shown negative returns over the past year, with a decline of 41.31%, and has underperformed against the BSE500 index in both the short and long term.
In the broader market context, Phaarmasia's recent performance contrasts sharply with the Sensex, which has only seen a minor decline of 0.09% over the past week. The company's liquidity appears to be sufficient for trading, but the delivery volume has plummeted by 97.41% compared to the five-day average, indicating a lack of investor interest. The stock is trading below all major moving averages, further suggesting bearish sentiment among investors. Overall, the combination of operational losses, declining sales, and negative EBITDA contributes to a perception of the stock as a risky investment, leading to its current downward trajectory.