Why is Phoenix Intl. falling/rising?

As of 30-Jul, Phoenix International Ltd's stock price is currently at Rs 38.47, reflecting a decline of Rs 3.23 or 7.75%. The stock has underperformed its sector by 6.37% today and has experienced consecutive falls over the last two days, totaling a drop of 9.05%. It is also trading close to its 52-week low, just 3.77% away from Rs 37.02. Over the past year, the stock has generated a return of -19.01%, significantly underperforming the broader market, which saw a minimal decline of 0.03%. The company's weak fundamentals, highlighted by a -13.85% CAGR growth in operating profits over the last five years and a low return on equity of 0.48%, contribute to its negative price movement.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with a 1-week return of -8.45% compared to the Sensex's decline of only 1.50%. The footwear sector, in which Phoenix operates, has also faced challenges, falling by 3.08%. Despite a rise in investor participation, indicated by a 58.1% increase in delivery volume, the overall sentiment remains negative due to the company's declining profits and poor ability to service its debt, which further exacerbates the stock's downward trajectory.