Why is Phoenix Mills falling/rising?

As of 15-Jul, Phoenix Mills Ltd. is experiencing a decline in its stock price, currently at 1,491.50, which reflects a decrease of 19.5 points or 1.29%. The stock has underperformed its sector by 2.21% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 33.74% compared to the 5-day average. Over the past year, the stock has generated a return of -25.29%, while its profits have decreased by 11.5%. Despite having high institutional holdings at 48.75%, which typically indicates a stronger analytical capability among investors, the company has shown poor long-term growth, with net sales and operating profit growth rates of 14.46% and 19.29% respectively over the last five years, contributing to its current valuation concerns.
In the broader market context, Phoenix Mills has underperformed the benchmark, with a 1-year return of -25.29% compared to the BSE500's positive return of 0.37%. This stark contrast highlights the stock's struggles relative to the market, particularly as it has not only failed to keep pace with the benchmark but has also shown negative returns in the short term. The company's flat results in March 2025 and a high enterprise value to capital employed ratio further exacerbate its valuation issues, leading to a perception of being very expensive relative to its peers. Overall, these factors contribute to the stock's downward trajectory in the current market environment.