Why is Phoenix Mills falling/rising?

As of 16-Jul, Phoenix Mills Ltd. is experiencing a decline in its stock price, currently at 1,481.05, which reflects a decrease of 10.45 or 0.7%. The stock has underperformed its sector today by 1.15% and has been on a consecutive downward trend for the last two days, resulting in a total decline of 1.98%. Over the past week, the stock has fallen by 2.83%, and its performance over the last month shows a significant drop of 8.35%. Additionally, the stock has underperformed the market over the past year, with a return of -27.22% compared to the Sensex's gain of 2.38%. The stock is also trading below all key moving averages, indicating a bearish trend. Furthermore, there has been a notable decrease in investor participation, with delivery volume falling by 54.94% against the five-day average.
In the broader market context, while the BSE500 index has generated a modest return of 0.47% over the past year, Phoenix Mills has significantly lagged behind, highlighting its struggles in the current market environment. The company's long-term growth prospects appear weak, with net sales and operating profit growth rates of 14.46% and 19.29%, respectively, over the last five years. Additionally, the stock's valuation is considered very expensive with a return on capital employed (ROCE) of 13.5 and an enterprise value to capital employed ratio of 4.1. Despite high institutional holdings at 48.75%, which typically indicate a level of confidence, the stock's poor performance and declining profits by 11.5% over the past year have contributed to its negative trajectory.