Why is Phoenix Mills falling/rising?

As of 21-Jul, Phoenix Mills Ltd. is currently priced at 1,495.55, reflecting an increase of 8.55, or 0.57%. The stock's performance today is in line with the sector, although it is higher than the 5-day moving averages but lower than the 20-day, 50-day, 100-day, and 200-day moving averages. Notably, there has been a significant decline in investor participation, with delivery volume dropping by 79.61% against the 5-day average. Over the past year, the stock has underperformed the market, generating a return of -24.60%, while its profits have decreased by 11.5%. Despite high institutional holdings at 48.75%, indicating a level of confidence from larger investors, the stock's long-term growth prospects appear poor, with net sales and operating profit growth rates of 14.46% and 19.29% respectively over the last five years.
In the broader market context, the Sensex has only seen a slight decline of 0.06% over the past week, while Phoenix Mills has dropped by 1.02% in the same period. This indicates that the stock is not only underperforming relative to the market but also struggling to attract investor interest, as evidenced by the falling delivery volumes. The stock's valuation appears expensive with a return on capital employed (ROCE) of 13.5 and an enterprise value to capital employed ratio of 4.2, suggesting that it is trading at a discount compared to its peers' historical valuations. Overall, the combination of poor recent performance, declining investor participation, and high valuations contributes to the stock's challenging position in the current market environment.