Why is Phoenix Mills falling/rising?

As of 22-Jul, Phoenix Mills Ltd. is experiencing a decline in its stock price, currently at 1,474.05, reflecting a decrease of 21.5 points or 1.44%. Today's price summary indicates that the stock has underperformed its sector by 0.64%, with an intraday low of Rs 1463.5, marking a drop of 2.14%. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 46.32% compared to the 5-day average. Over the past year, the stock has generated a return of -20.75%, while its profits have decreased by 11.5%, indicating poor long-term growth prospects despite high institutional holdings at 48.75%.
In the broader market context, the stock's short-term performance has been notably weaker than the benchmark, with a 1-week return of -1.17% compared to the Sensex's -0.47%. This underperformance is further highlighted by the stock's year-to-date decline of 9.84%, while the broader market has seen a gain of 5.18%. The stock's valuation appears expensive with a return on capital employed (ROCE) of 13.5 and a high enterprise value to capital employed ratio of 4.1, which may deter potential investors. Overall, the combination of declining sales growth, flat results, and a significant drop in investor participation contributes to the stock's current downward trajectory.