Why is Phoenix Mills falling/rising?

As of 05-Aug, Phoenix Mills Ltd. is currently priced at 1,472.00, reflecting a decrease of 1.55 (-0.11%). The stock has underperformed in the short term, with a 1-week return of -2.31% and a 1-month return of -4.56%, while the benchmark Sensex has seen a decline of only -0.77% and -3.26%, respectively. Today's performance indicates that the stock has outperformed its sector by 0.47%, but it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with a 34% decrease in delivery volume compared to the 5-day average. The stock's long-term growth potential is supported by a healthy annual growth rate in net sales of 21.47% and operating profit of 28.07%, alongside high institutional holdings at 49%. However, the stock's valuation appears very expensive with a ROCE of 13.5 and an enterprise value to capital employed ratio of 4.1, which may deter some investors.
In the broader market context, Phoenix Mills has significantly underperformed the market over the past year, generating a return of -11.00% compared to the BSE500's positive return of 0.50%. This underperformance is compounded by flat results reported for June 25 and a decline in profits by -10.1% over the same period. While the stock has shown impressive returns over the longer term, such as a 126.49% increase over three years and a 385.53% increase over five years, the recent negative trends in both short-term performance and profitability are likely contributing to the stock's current decline.