Why is Picturehouse falling/rising?

As of 02-Jul, Picturehouse Media Ltd's stock price is currently at 7.70, reflecting an increase of 0.1 or 1.32%. The stock has been gaining for the last two days, with a notable rise of 11.11% during this period. However, it has underperformed its sector by 4.03% today. Over the past week, the stock has declined by 2.04%, while it has shown a positive return of 4.62% over the last month. Despite these recent gains, the company faces significant challenges, including a negative book value and a weak long-term fundamental strength, as evidenced by a drastic annual decline in net sales of 69.22% over the last five years. Additionally, the company has a high debt-to-equity ratio and is trading at risky valuations compared to its historical performance.
Broader market context indicates that while the Sensex has gained 0.79% over the past week and 2.50% over the last month, Picturehouse's performance has lagged behind these benchmarks. The broader sector of Film Production, Distribution & Entertainment has seen a gain of 5.3%, further highlighting Picturehouse's underperformance. The stock's liquidity appears sufficient for trading, but a significant drop in investor participation, with delivery volume falling by 94.78% against the five-day average, raises concerns about market confidence in the stock. Overall, while there are some short-term gains, the long-term outlook remains precarious due to the company's financial struggles.