Why is Picturehouse falling/rising?

As of 04-Jul, Picturehouse Media Ltd's stock price is currently at 7.68, reflecting a decrease of 0.07, or 0.9%. The stock has underperformed its sector today by 2.82%, marking a trend reversal after three consecutive days of gains. Despite a strong performance over the past week with a return of 6.96%, the stock has shown a year-to-date decline of 21.23%. Additionally, the stock's delivery volume has significantly decreased by 75.11% compared to the five-day average, indicating falling investor participation. While the company reported positive quarterly results with the highest PAT and EPS, it faces challenges such as a negative book value, high debt levels, and a weak long-term growth outlook, which contribute to its recent price movement.
In the broader market context, Picturehouse's short-term performance contrasts with the benchmark, as it has underperformed the Sensex, which has gained 3.01% over the past month. The stock's long-term performance has also been disappointing, with consistent underperformance against the BSE500 over the last three years. This underperformance is compounded by a negative EBITDA and a significant decline in net sales, which has grown at an annual rate of -69.22% over the past five years. Overall, these factors suggest that while there may have been some short-term gains, the underlying fundamentals and market conditions are leading to a decline in the stock's price.