Why is Picturehouse falling/rising?

As of 16-Jul, Picturehouse Media Ltd's stock price is currently at 7.59, reflecting an increase of 0.5 or 7.05%. The stock has shown a positive performance today, outperforming its sector by 4.99% and reversing a trend after three consecutive days of decline. Over the past week, the stock has gained 3.97%, while it has increased by 6.60% over the past month. However, it has experienced a significant decline of 22.15% year-to-date and 22.71% over the past year. Positive factors contributing to the recent price movement include the highest quarterly profit after tax of Rs 2.62 crore and an earnings per share of Rs 0.50. Conversely, the company faces challenges such as a negative book value, high debt levels, and poor long-term growth metrics, which may overshadow its recent gains.
In the broader market context, while Picturehouse has outperformed its sector recently, it has underperformed against the benchmark Sensex, which has gained 1.02% over the past month. The stock's liquidity appears adequate for trading, but there has been a notable decline in investor participation, with delivery volume dropping by 88.12% compared to the five-day average. This decline in participation, coupled with the company's weak long-term fundamentals and negative EBITDA, suggests that while there may be short-term gains, the overall outlook remains cautious, especially given the stock's historical performance and significant losses over the past year.