Why is Picturehouse falling/rising?

As of 22-Jul, Picturehouse Media Ltd is currently priced at 7.18, reflecting a decline of 0.51 or 6.63%. The stock has underperformed its sector by 4% today, and it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a modest gain of 1.27%, but it has significantly underperformed in the year-to-date period with a decline of 26.36%. Despite reporting positive quarterly results in March, including a highest PAT of Rs 2.62 crore and an EPS of Rs 0.50, the company faces challenges such as a negative book value, high debt levels, and poor long-term growth, which contribute to its weak fundamental strength.
In the broader market context, while the Sensex has experienced a slight decline of 0.47% over the past week, Picturehouse's performance has been notably worse, indicating a lack of investor confidence. The film production, distribution, and entertainment sector has also seen a decrease of 2.59%, further impacting Picturehouse's stock. Additionally, the significant drop in delivery volume by 79.18% against the 5-day average suggests falling investor participation, which is a concerning sign for the stock's liquidity and overall market sentiment.