Why is Picturehouse falling/rising?

As of 19-Aug, Picturehouse Media Ltd's stock price is currently at 8.03, showing no change (0.00%). The stock has experienced a decline of 8.33% over the past week, while it has increased by 11.99% over the past month. Despite this recent monthly gain, the stock has underperformed significantly year-to-date with a drop of 17.64%. Today's price summary indicates that the stock is performing in line with its sector, with delivery volume rising by 184.71% compared to the 5-day average, suggesting increased investor participation. However, the company faces challenges, including a negative book value and a weak long-term growth outlook, as evidenced by a significant decline in net sales and a high debt-to-equity ratio.
Broader market context shows that while the Sensex has gained 1.76% over the past week and 4.49% year-to-date, Picturehouse has lagged behind, with a year-over-year return of -11.37% compared to the benchmark's -0.91%. This underperformance highlights the stock's struggles relative to the broader market, despite some positive quarterly results. The combination of a negative EBITDA and poor long-term fundamentals contributes to the stock's risk profile, making it a strong sell in the current market environment.