Why is Picturehouse falling/rising?

As of 22-Aug, Picturehouse Media Ltd's stock price is currently at 8.11, reflecting a decline of 0.27, or 3.22%. The stock has been experiencing a downward trend, having fallen for the last two days with a total decline of 3.34%. Despite outperforming its sector by 1.01% today, the stock's performance over the past week shows a modest gain of 3.05%, while it has significantly outperformed the benchmark over the past month with a return of 12.95%. However, the company faces challenges, including a negative book value and weak long-term fundamentals, as evidenced by a drastic decline in net sales and operating profit over the past five years. The recent quarterly results indicate a complete drop in profit after tax and a negative EBITDA, further contributing to investor concerns.
In the broader market context, the Sensex has shown a slight increase of 0.88% over the past week, contrasting with Picturehouse's recent struggles. While the stock has outperformed the sector today, the overall trend indicates a lack of investor confidence, as evidenced by a significant drop in delivery volume, which has decreased by nearly 50% compared to the five-day average. The film production, distribution, and entertainment sector has also faced a decline of 4%, suggesting that external market pressures may be influencing Picturehouse's stock performance. Overall, the combination of poor financial health, declining investor participation, and sector-wide challenges are contributing to the stock's current downward movement.