Why is Picturehouse falling/rising?

As of 28-Aug, Picturehouse Media Ltd's stock is currently priced at 7.67, reflecting a decrease of 0.15, or 1.92%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in an 8.47% decline over the past week. Additionally, the stock's performance today underperformed its sector by 0.77%. The company has a negative book value and exhibits weak long-term fundamental strength, with net sales declining at an annual rate of 68.30% and a debt-to-equity ratio averaging 0 times. The recent financial results have also been disappointing, with a PAT of Rs 0.00 cr, indicating a 100% fall compared to the previous four-quarter average, which further contributes to the stock's downward movement.
In the broader market context, while the Sensex has experienced a decline of 2.34% over the past week, Picturehouse's performance has been significantly worse, with an 8.47% drop in the same period. The stock has underperformed the market over the last year, generating a return of -17.62% compared to the BSE500's negative return of -5.01%. This stark contrast highlights the stock's struggles relative to the broader market, compounded by falling investor participation and liquidity concerns, as evidenced by a 20.11% drop in delivery volume against the five-day average.