Why is Picturehouse falling/rising?

As of 03-Sep, Picturehouse Media Ltd's stock price is currently at 8.50, reflecting a decrease of 0.4, or 4.49%. The stock has underperformed its sector by 4.17% today and has experienced a trend reversal, falling after three consecutive days of gains. Despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, the stock has seen a significant drop in investor participation, with delivery volume falling by 75.94% compared to the 5-day average. The company's financial health is concerning, as it has a negative book value, poor long-term growth with net sales declining at an annual rate of 68.30%, and a high debt-to-equity ratio. Recent quarterly results have also shown a dramatic decline in profitability, with a PAT of Rs 0.00 cr and a negative EBITDA, indicating a risky investment.
In the broader market context, Picturehouse's short-term return over the past week is +8.70%, while the benchmark Sensex has slightly decreased by 0.27%. However, year-to-date, Picturehouse has underperformed significantly, with a decline of 12.82% compared to the Sensex's gain of 3.11%. This stark contrast highlights the stock's struggles despite some recent short-term gains, suggesting that investor sentiment remains cautious due to the company's weak fundamentals and declining profitability.