Why is Picturehouse falling/rising?

As of 04-Sep, Picturehouse Media Ltd is currently priced at 8.60, reflecting an increase of 0.1 or 1.18%. The stock has shown strong performance in the short term, with a 12.13% increase over the past week and a 10.68% increase over the past month, significantly outperforming the Sensex, which has only risen by 0.80% and declined by 0.37% respectively. However, the stock's long-term outlook is concerning due to a negative book value and weak fundamental strength, as evidenced by a significant decline in net sales and operating profit over the past five years. Additionally, the company has reported a negative EBITDA and a high debt-to-equity ratio, which raises concerns about its financial stability.
In the broader market context, while Picturehouse has outperformed its sector today by 0.84%, the overall market sentiment remains cautious due to the company's poor long-term growth prospects. The Sensex has gained 3.30% year-to-date, contrasting with Picturehouse's decline of 11.79% during the same period. The recent drop in investor participation, with a 24.12% decrease in delivery volume compared to the five-day average, further indicates a lack of confidence among investors despite the stock's recent uptick. This combination of short-term gains against a backdrop of long-term challenges suggests that while the stock may be rising in the immediate term, significant risks remain.