Why is Picturehouse falling/rising?

As of 12-Sep, Picturehouse Media Ltd is experiencing a decline in its stock price, currently at 8.25, which reflects a decrease of 0.35 or 4.07%. The stock has underperformed its sector by 3.09% today and has seen a trend reversal after two consecutive days of gains. Despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, the stock's delivery volume has plummeted by 99.16% compared to the 5-day average, indicating a significant drop in investor participation. Over the past month, the stock has decreased by 5.82%, while it has shown a year-to-date decline of 15.38%. The company's negative book value and weak long-term fundamentals, highlighted by a 68.30% annual decline in net sales and a debt-to-equity ratio of zero, contribute to its current struggles.
In the broader market context, Picturehouse's short-term performance of +2.48% over the past week contrasts with the Sensex's gain of 1.48%, suggesting some relative strength in the very short term. However, the stock's longer-term performance is concerning, with a year-over-year return of -8.13% compared to the Sensex's slight decline of 1.28%. The company's flat results in the latest quarter, including a 100% fall in PAT and negative EBITDA, further exacerbate the situation, making it a risky investment compared to its historical valuations. Overall, these factors indicate a challenging environment for Picturehouse Media Ltd, leading to its current price decline.