Why is Picturehouse falling/rising?

As of 15-Sep, Picturehouse Media Ltd's stock price is currently at 8.00, reflecting a decline of 0.25, or 3.03%. The stock has underperformed its sector by 5.69% today and has experienced a consecutive fall over the last two days, resulting in a total drop of 6.98%. In terms of returns, the stock has decreased by 3.61% over the past week, while it has shown a modest increase of 1.65% over the past month. However, the year-to-date performance is significantly negative at -17.95%. The company is facing challenges, including a negative book value and weak long-term fundamental strength, with net sales declining at an annual rate of -68.30%. Additionally, the stock's liquidity is limited, as evidenced by a 53.33% drop in delivery volume compared to the five-day average.
Broader market context indicates that while Picturehouse Media Ltd is struggling, the broader film production, distribution, and entertainment sector has gained by 2.67%. The stock's performance contrasts sharply with the Sensex, which has increased by 1.24% over the past week and 4.67% year-to-date. This underperformance is compounded by the company's high debt levels and negative EBITDA, making it a risky investment compared to its historical valuations. Overall, the combination of poor financial results, declining investor participation, and a challenging market environment contributes to the stock's downward trajectory.