Why is Picturehouse falling/rising?

As of 16-Sep, Picturehouse Media Ltd is currently priced at 8.00, showing no change (0.00%). The stock has underperformed its sector today by 1.56%, and while it has higher performance than the 50-day and 100-day moving averages, it is lower than the 5-day, 20-day, and 200-day moving averages. The stock has seen a significant decline in investor participation, with delivery volume falling by 42.97% compared to the 5-day average. Over the past week, the stock has increased by 5.26%, but it has a year-to-date decline of 17.95% and a one-year decline of 15.43%. The company is facing challenges, including a negative book value, weak long-term growth, and high debt levels, which contribute to its classification as a strong sell.
In the broader market context, the Sensex has increased by 1.58% over the past week, while Picturehouse's performance has been notably weaker. The stock's performance over the last year has been significantly worse than the broader market, which saw a decline of only 0.73%. Despite the stock's impressive 3-year and 5-year returns of 61.29% and 1011.11% respectively, its recent performance indicates a troubling trend, particularly with a negative EBITDA and poor quarterly results. This underperformance relative to both the sector and the overall market suggests that investors are cautious about the company's future prospects.