Why is Picturehouse falling/rising?

As of 19-Sep, Picturehouse Media Ltd is experiencing a decline in its stock price, currently at 7.97, which reflects a decrease of 0.41 or 4.89%. The stock has underperformed its sector today by 3.34%, and while it is trading higher than its 50-day and 100-day moving averages, it is lower than its 5-day, 20-day, and 200-day moving averages. Over the past week, the stock has decreased by 3.39%, and year-to-date, it has fallen by 18.26%. The company is facing significant challenges, including a negative book value and weak long-term fundamental strength, with net sales declining at an annual rate of 68.30% and operating profit stagnating at 0% over the last five years. Additionally, the company has reported a negative EBITDA and a high debt-to-equity ratio, which raises concerns among investors.
In the broader market context, the Sensex has shown a positive return of 0.88% over the past week, contrasting sharply with Picturehouse's decline. This disparity highlights the stock's underperformance relative to the benchmark. While the stock has seen a rise in investor participation, with delivery volume increasing by 75.65% against the 5-day average, the overall sentiment remains negative due to the company's flat financial results and high risk profile. The stock's performance over the past year, with a return of -11.44%, further emphasizes its struggles, especially when juxtaposed with the Sensex's modest decline of 0.67% during the same period.