Why is Picturehouse falling/rising?

As of 23-Sep, Picturehouse Media Ltd is experiencing a price increase, currently at 8.47, reflecting a rise of 0.47 or 5.88%. The stock has outperformed its sector by 2.72% today and has shown consecutive gains over the last two days, with a total return of 6.01% during this period. Additionally, Picturehouse is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. However, despite these positive short-term movements, the company faces significant challenges, including a negative book value and weak long-term fundamentals, as evidenced by a substantial decline in net sales and operating profit over the past five years. The company also has a high debt-to-equity ratio and has reported flat results in its latest quarterly earnings, which could weigh on investor sentiment.
In the broader market context, Picturehouse's recent performance contrasts with the Sensex, which has seen a slight decline of 0.34% over the past week. While the stock has gained 5.88% in the same timeframe, the overall market sentiment appears to be less favorable. The film production, distribution, and entertainment sector has gained by 3.19%, indicating some positive movement within the industry. However, the significant drop in delivery volume suggests a decrease in investor participation, which could pose risks to sustained price increases. Overall, while Picturehouse has shown short-term gains, its long-term outlook remains uncertain due to fundamental weaknesses.