Why is Picturehouse falling/rising?

As of 24-Sep, Picturehouse Media Ltd's stock price is currently at 8.14, reflecting a decrease of 0.33 or 3.9%. The stock has underperformed its sector by 2.38% today, following a trend reversal after two consecutive days of gains. Despite being higher than the 5-day, 50-day, 100-day, and 200-day moving averages, it is lower than the 20-day moving average. The stock has shown a mixed performance over different periods, with a 1-week return of 1.75% but a year-to-date decline of 16.51%. The company is facing significant challenges, including a negative book value, a high debt-to-equity ratio, and poor long-term growth metrics, which have contributed to its recent price decline.
Broader market context indicates that the film production, distribution, and entertainment sector has fallen by 2.01%, which may be influencing Picturehouse's performance. The stock has consistently underperformed against the benchmark, with a 1-year return of -6.00% compared to the BSE500's -3.77%. Additionally, the significant drop in investor participation, with delivery volume falling by 83.65% against the 5-day average, suggests a lack of confidence among investors, further exacerbating the stock's downward movement.