Why is Picturehouse falling/rising?

As of 20-Oct, Picturehouse Media Ltd is experiencing a price increase, currently at 7.81, reflecting a change of 0.54 or 7.43% upward. The stock has shown a positive performance today, outperforming its sector by 6.37% and has gained consecutively over the last two days, with a total return of 10.94% during this period. However, despite this recent uptick, the stock has underperformed in the longer term, with a year-to-date decline of 19.90% and a one-year return of -16.83%. The company faces significant challenges, including a negative book value and weak long-term growth, as evidenced by a drastic annual decline in net sales and a high debt-to-equity ratio. These factors contribute to a perception of risk surrounding the stock, despite its recent gains.
In the broader market context, the stock's short-term performance contrasts with the benchmark, as it has fallen by 1.51% over the past week while the Sensex has risen by 2.47%. This underperformance is indicative of the stock's struggles relative to the overall market, which has generated positive returns. The company's weak fundamentals, including a negative EBITDA and poor quarterly results, further exacerbate its challenges, leading to a cautious outlook among investors. While the stock has seen a short-term rise, the long-term fundamentals suggest that it remains a risky investment, contributing to its overall negative trajectory in comparison to the broader market.