Why is Pil Italica Life falling/rising?

As of 16-Jul, Pil Italica Lifestyle Ltd's stock price is currently at 15.21, reflecting a slight decline of 0.01 or 0.07%. The stock has been experiencing a downward trend, having fallen for the last four consecutive days, resulting in a total decline of 3.43% during this period. In terms of performance against benchmarks, the stock has underperformed in the short term, with a 1-week return of -2.50%, while the Sensex has only decreased by 1.08%. Despite this recent downturn, the stock has shown strong performance over the longer term, with a 1-year return of 13.34%, significantly outperforming the market's return of 2.38%. Additionally, the stock's liquidity appears adequate, although there has been a notable drop in investor participation, with delivery volume decreasing by 38.58% compared to the 5-day average.
Broader Market Context: In the broader market context, the stock's recent decline contrasts with its year-to-date performance, where it has gained 8.26%, outperforming the Sensex's 5.75% increase. The company's fundamentals show a low debt-to-equity ratio and strong operational metrics, such as a high return on capital employed and debtor turnover ratio, which could support a more favorable outlook in the long run. However, the recent consecutive falls and reduced investor participation may indicate short-term concerns among investors, despite the overall positive long-term performance metrics.