Why is Pil Italica Life falling/rising?

As of 17-Jul, Pil Italica Lifestyle Ltd's stock price is currently at 15.10, reflecting a decrease of 0.11, or 0.72%. The stock has been underperforming recently, having fallen for the last five consecutive days, resulting in a total decline of 4.13% over that period. Additionally, the stock's performance today has underperformed its sector by 1.32%. While the stock has shown strong long-term performance with a 12.52% return over the past year, it has struggled in the short term, as evidenced by its negative returns over the past week and month. The company maintains a low debt-to-equity ratio and has reported positive financial metrics, including a high return on capital employed and strong debtor turnover, which suggest underlying strength despite the recent price decline.
Broader market context indicates that the stock's short-term performance has lagged behind the benchmark, with the Sensex only declining by 1.12% over the same week. This broader market context highlights the stock's recent struggles, particularly in light of falling investor participation, as evidenced by a 20.76% drop in delivery volume compared to the five-day average. While the stock has historically outperformed the market, the current trend suggests that investor sentiment may be shifting, contributing to its recent price decline.