Why is Pil Italica Life falling/rising?

As of 23-Jul, Pil Italica Lifestyle Ltd is experiencing a slight increase in its stock price, currently at 15.18, reflecting a change of 0.07 or 0.46% upward. The stock has shown a trend reversal, gaining after two consecutive days of decline. It is currently performing inline with its sector, and while it is above the 100-day and 200-day moving averages, it remains below the 5-day, 20-day, and 50-day moving averages. The stock has generated a return of 15.70% over the past year, significantly outperforming the broader market, which has returned only 2.86%. Positive financial indicators, such as a substantial growth in profit before tax and a high debtors turnover ratio, contribute to the stock's recent upward movement, despite concerns regarding management efficiency and long-term growth potential.
In the broader market context, the stock's short-term performance over the past week shows a decline of 0.20%, while the benchmark Sensex has increased by 0.11%. This indicates that Pil Italica is lagging behind the market in the short term, despite its strong long-term performance. The rising investor participation, evidenced by a 24.34% increase in delivery volume, suggests growing interest in the stock, which may help bolster its price in the near future. However, the company's low return on capital employed and high price-to-book ratio raise concerns about its valuation and profitability, which could impact investor sentiment moving forward.