Why is Pil Italica Life falling/rising?

As of 25-Jul, Pil Italica Lifestyle Ltd's stock price is currently at 14.65, reflecting a decrease of 0.06, or 0.41%. The stock has been experiencing a downward trend, having fallen for the last two days, resulting in a total decline of 3.49% during this period. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish sentiment. Despite the recent struggles, the company has shown strong performance over the longer term, with a year-to-date return of 4.27% and a one-year return of 11.58%, which outperforms the broader market's negative return of -0.19%. However, the stock's recent performance is hindered by falling investor participation, as evidenced by a significant drop in delivery volume.
In the broader market context, Pil Italica Lifestyle Ltd's short-term performance has been weaker than the benchmark, with a one-week return of -4.25% compared to the Sensex's decline of only -0.36%. While the company has demonstrated some positive financial metrics, such as a low debt-to-equity ratio and strong growth in profit before tax, it also faces challenges, including poor management efficiency and low return on capital employed. These factors contribute to a perception of expensive valuation, which may be affecting investor sentiment and leading to the recent decline in stock price.