Why is Pil Italica Life falling/rising?

As of 18-Sep, Pil Italica Lifestyle Ltd's stock price is currently at 14.85, reflecting a decrease of 0.4, or 2.62%. The stock has underperformed its sector today by 1.97%, despite being higher than its 5-day, 20-day, 50-day, and 200-day moving averages, but lower than its 100-day moving average. Notably, the stock has seen a significant increase in investor participation, with delivery volume rising by 271.36% against the 5-day average. Over the past week, the stock has gained 3.77%, although it has experienced a decline of 1.00% over the past year. The company has a low debt-to-equity ratio of 0.13, which is a positive factor, but it also faces challenges with poor management efficiency, reflected in a low return on capital employed (ROCE) of 7.26% and an expensive valuation with a price-to-book ratio of 4.4.
In the broader market context, Pil Italica's short-term performance has outpaced the Sensex, which has risen by 1.80% over the past week. However, the stock's year-to-date return of 5.69% is slightly below the Sensex's 6.24%. While the company has shown some positive financial metrics, such as a high operating cash flow and a strong debtors turnover ratio, the overall sentiment is tempered by its low profitability per unit of capital and a high PEG ratio of 9.6, indicating that the stock may be overvalued relative to its earnings growth. This combination of factors contributes to the stock's recent decline despite some positive indicators.