Why is Pil Italica Life falling/rising?

As of 22-Sep, Pil Italica Lifestyle Ltd's stock price is currently at 14.31, reflecting a decrease of 0.45, or 3.05%. The stock has been underperforming, having lost 6.16% over the last three days and is currently below the 5-day, 50-day, 100-day, and 200-day moving averages, although it remains higher than the 20-day moving average. Additionally, the stock's delivery volume has significantly decreased by 60.65% compared to the 5-day average, indicating falling investor participation. Despite some positive financial metrics, such as a low debt-to-equity ratio and strong operating cash flow, the company is facing challenges with management efficiency, as evidenced by a low return on capital employed (ROCE) of 7.26% and a high price-to-book value ratio of 4.2, which may contribute to the stock's recent decline.
In the broader market context, the stock has underperformed the Sensex, which has gained 0.46% over the past week while Pil Italica has dropped 3.77%. This disparity highlights the stock's struggles relative to the overall market performance. Furthermore, while the stock has shown some positive returns over longer periods, such as a 1.85% increase year-to-date, the recent negative trends and poor management efficiency may be weighing heavily on investor sentiment, leading to its current downward trajectory.