Why is Pil Italica Life falling/rising?

As of 24-Sep, Pil Italica Lifestyle Ltd is experiencing a decline in its stock price, currently at 13.70, reflecting a decrease of 0.52 or 3.66%. The stock has been underperforming significantly, having fallen consecutively for the last five days, resulting in a total return of -10.16% over the past week. It is trading below all key moving averages, indicating a bearish trend. Additionally, there has been a notable drop in investor participation, with delivery volume decreasing by 24.16% compared to the five-day average. While the company has some positive financial indicators, such as a low debt-to-equity ratio and strong operating cash flow, it also suffers from poor management efficiency, as evidenced by a low return on capital employed (ROCE) of 7.26% and an expensive valuation reflected in its price-to-book ratio of 4.1.
In the broader market context, Pil Italica's short-term performance has significantly lagged behind the benchmark Sensex, which has only declined by 1.18% over the same week. This stark contrast highlights the stock's underperformance relative to the market. Furthermore, while the stock has shown some positive long-term growth over three and five years, its recent returns of -2.49% year-to-date and -8.24% over the past year indicate ongoing challenges. The combination of declining stock performance, poor management efficiency, and reduced investor interest suggests that the market sentiment towards Pil Italica is currently negative.