Why is Plada Infotech S falling/rising?

As of 19-Aug, Plada Infotech Services Ltd is experiencing a decline in its stock price, currently at 18.35, which reflects a decrease of 0.15 or 0.81%. The stock has underperformed its sector by 4.67% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 66.67% compared to the 5-day average. Over the past week, the stock has decreased by 0.81%, and it has seen a substantial decline of 32.04% year-to-date, indicating ongoing negative momentum.
In the broader market context, the Sensex has increased by 2.01% over the past week, contrasting sharply with Plada Infotech's performance. This divergence suggests that while the overall market is gaining, Plada Infotech is struggling significantly. The stock's year-to-date performance shows a stark decline of 32.04%, while the Sensex has risen by 5.65% during the same period. This underperformance relative to the benchmark highlights the challenges faced by Plada Infotech in attracting investor interest and maintaining liquidity in a favorable market environment.