Why is P.M. Telelinnks falling/rising?

As of 03-Jul, P.M. Telelinnks Ltd's stock price is currently at 5.78, reflecting a decrease of 0.27 or 4.46%. The stock has been underperforming, with a performance today that is 4.4% lower than its sector. It has experienced consecutive falls over the last two days, totaling a decline of 5.25%. Additionally, the stock's delivery volume has decreased by 2.28% against the 5-day average, indicating falling investor participation. The company is facing challenges, including operating losses and a weak long-term fundamental strength, characterized by a poor EBIT to Interest ratio of 0.20 and a low Return on Equity of 5.28%. These factors contribute to its expensive valuation compared to peers, as the stock trades at a premium despite a decline in profits over the past year.
In the broader market context, P.M. Telelinnks has underperformed relative to the Sensex, with a 1-week return of -3.34% compared to the benchmark's -0.62%. Over the past month, the stock has declined by 13.08%, while the Sensex has increased by 3.10%. This stark contrast highlights the stock's struggles in a generally positive market environment. The company's weak financial metrics and declining profitability are significant factors contributing to its recent price movement, which is further exacerbated by the broader market's upward trend.