Why is P.M. Telelinnks falling/rising?

As of 21-Aug, P.M. Telelinnks Ltd is experiencing a decline in its stock price, currently at 6.10, reflecting a decrease of 0.17 or 2.71%. The stock has underperformed its sector by 2.52% today and has been on a consecutive downward trend for the last six days, resulting in a total decline of 18.23% during this period. Despite a year-to-date return of 3.92% and a one-year return of 16.63%, the company is facing significant challenges, including operating losses and weak long-term fundamental strength, which are contributing to its current price movement. The company's ability to service its debt is poor, as indicated by a low EBIT to Interest ratio of 0.20, and it has a very expensive valuation with a Price to Book Value of 0.7, suggesting that the stock is trading at a premium compared to its peers.
In the broader market context, the stock's performance over the past week shows a decline of 12.86%, while the benchmark Sensex has increased by 1.74%, highlighting a stark contrast between the stock and the overall market. The stock's recent struggles are compounded by flat results in June, with net sales declining significantly, which raises concerns about its profitability and future growth prospects. Although there has been a rise in investor participation, as evidenced by a 69.98% increase in delivery volume, the overall sentiment remains negative due to the company's financial difficulties and weak return on equity of 5.28%.