Why is PNB Housing falling/rising?

As of 05-Aug, PNB Housing Finance Ltd is experiencing a decline in its stock price, currently at Rs 767.45, which reflects a decrease of Rs 11.2 or 1.44%. The stock has been underperforming significantly, having fallen consecutively for the last six days, resulting in a total decline of 24.29% during this period. It is also trading below all its moving averages, indicating a bearish trend. Despite the company reporting positive results for the last 11 consecutive quarters, including record net sales and profit growth, the stock's performance over the past year has been disappointing, with a return of -0.92%. Additionally, while institutional holdings are high at 62.18%, suggesting confidence from larger investors, the long-term growth outlook is hindered by a negative annual growth rate in net sales of -0.50%.
In the broader market context, PNB Housing's short-term performance has been starkly contrasted with the benchmark Sensex, which has only declined by 0.77% over the past week. The stock's significant drop of 24.14% over the same period indicates a severe underperformance relative to the market. Furthermore, while the stock's liquidity appears adequate for trading, the overall market sentiment seems to be weighing heavily on PNB Housing, as evidenced by its proximity to the 52-week low and the negative returns compared to the benchmark. This combination of factors suggests that despite some positive financial metrics, the stock is facing considerable selling pressure in the current market environment.