Why is Polo Queen Ind. falling/rising?

As of 21-Aug, Polo Queen Industrial and Fintech Ltd's stock price is currently at 43.96, reflecting an increase of 1.09 or 2.54%. The stock opened with a gain of 2.01% today and reached an intraday high of Rs 44, outperforming its sector by 3.48%. However, despite this positive movement, the stock has experienced a significant decline over the past month, with a decrease of 23.35%. The company's long-term growth appears healthy, with net sales growing at an annual rate of 34.22%, but it is hindered by poor management efficiency, as indicated by a low return on equity (ROE) of 1.03%. Additionally, negative results in June, where net sales fell by 33.18%, and a very expensive valuation with a price-to-book ratio of 7.7, contribute to the stock's struggles. The lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the company's prospects.
In the broader market context, Polo Queen's short-term return of +4.67% over the past week significantly outperformed the Sensex, which only increased by 1.74%. However, the stock's year-to-date performance is concerning, showing a decline of 68.71% compared to the Sensex's gain of 4.94%. This stark contrast highlights the challenges faced by Polo Queen, as it struggles to regain investor confidence amidst its poor financial metrics and declining sales performance.