Why is Polo Queen Ind. falling/rising?

As of 18-Nov, Polo Queen Industrial and Fintech Ltd's stock price is currently at Rs 36.00, reflecting a decline of -0.37 or -1.02%. The stock has been underperforming significantly, with a consecutive fall over the last six days resulting in a total decline of -6.76%. It is also trading close to its 52-week low, just 2.78% away from Rs 35. The stock has shown poor performance over various periods, including a -9.59% drop over the last month and a staggering -74.38% year-to-date. The company's financial health is concerning, as it has reported negative results for the last three consecutive quarters, with a low return on equity of 1.22% and declining sales figures. Additionally, domestic mutual funds hold no stake in the company, indicating a lack of confidence in its current valuation and business prospects.
In the broader market context, the stock's recent performance contrasts sharply with the Sensex, which has gained +0.96% over the past week. This underperformance is evident as Polo Queen's returns have lagged behind the benchmark not only in the short term but also over the past year and three years. The stock's liquidity is also a concern, with a decrease in delivery volume, suggesting waning investor interest. Overall, the combination of poor management efficiency, declining operating profits, and negative investor sentiment has contributed to the stock's downward trajectory.