Why is Polylink Poly. falling/rising?

As of 18-Jul, Polylink Polymers (India) Ltd is experiencing a decline in its stock price, currently at 26.50, which represents a decrease of 0.45 or 1.67%. The stock has underperformed its sector by 1.17% today and has seen a trend reversal, falling after two consecutive days of gains. Additionally, the stock's performance over the past week shows a slight increase of 0.11%, but it has significantly underperformed over the past month and year, with returns of -6.98% and -15.61%, respectively. The company's return on equity (ROE) is at 7.2, indicating an attractive valuation, yet it is trading at a discount compared to its peers. However, the stock's fundamentals are weak, with a low EBIT to Interest ratio and a significant drop in quarterly profit after tax, which has contributed to the negative sentiment surrounding the stock.
In the broader market context, the Sensex has shown a slight decline of 0.90% over the past week, while Polylink's recent performance has been relatively stable compared to this benchmark. Despite the stock's liquidity being adequate for trading, the falling investor participation, as evidenced by a 51.76% drop in delivery volume, suggests a lack of confidence among investors. The company's long-term growth prospects appear weak, with poor sales growth and a low operating profit margin, which has led to its underperformance against the BSE500 over various time frames. Overall, the combination of weak fundamentals, declining investor interest, and underperformance relative to the market has resulted in the stock's current downward movement.