Why is Popees Cares falling/rising?

As of 24-Jun, Popees Cares Ltd is experiencing a decline in its stock price, currently at Rs 31.64, which reflects a decrease of Rs 1.66 or 4.98%. The stock has underperformed significantly, with a 1-week return of -16.56% and a 1-month return of -51.09%. Today's price action shows that the stock opened with a gain of 4.41% but quickly fell to a day's low of Rs 31.64. Additionally, the stock is trading below all major moving averages and is close to its 52-week low, indicating weak performance. The company's negative book value and high debt levels contribute to its weak long-term fundamentals, with net sales declining at an annual rate of -100% over the last five years. Furthermore, despite a rise in investor participation, the stock's overall performance remains risky due to negative EBITDA and significant underperformance compared to the broader market.
In the broader market context, the Sensex has shown a slight increase of 0.58% over the past week, contrasting sharply with Popees Cares' steep decline. Over the past year, while the market has generated returns of 2.98%, Popees Cares has suffered a staggering -70.76% return, highlighting its significant underperformance. This disparity indicates that the stock is not only struggling in isolation but is also failing to keep pace with the overall market trends, further exacerbating investor concerns regarding its viability and future growth potential.