Why is Popees Cares falling/rising?

As of 26-Aug, Popees Cares Ltd is experiencing a decline in its stock price, currently at Rs. 25.71, which reflects a decrease of Rs. 1.35 or 4.99%. The stock has hit a new 52-week low today and has been on a downward trend, losing 22.54% over the past week and 29.19% over the past month. The stock has underperformed its sector by 2.42% today, and it has been trading below its moving averages across various time frames. Additionally, the company has a negative book value and has shown poor long-term growth, with net sales declining at an annual rate of 47.47% over the last five years. The high debt levels and negative EBITDA further contribute to the stock's weak performance.
In the broader market context, while the Sensex has only declined by 1.05% over the past week, Popees Cares has significantly underperformed, indicating a troubling divergence from the market trend. The stock's year-to-date performance is particularly concerning, with a staggering decline of 82.07%, compared to a modest gain of 3.39% for the benchmark. This stark contrast highlights the company's struggles, as it has consistently underperformed the market over the last year, with a return of -86.11% against the BSE500's -3.87%. The falling investor participation and liquidity issues further exacerbate the stock's challenges, making it a risky investment in the current market environment.