Why is Prataap Snacks falling/rising?

As of 23-Jun, Prataap Snacks Ltd is experiencing a decline in its stock price, currently at Rs 987.15, reflecting a decrease of Rs 24.9 or 2.46%. The stock has been underperforming, having fallen consecutively for the last five days, resulting in a total return of -10.91% over the past week. Today's trading saw the stock reach a high of Rs 1040 but also dip to a low of Rs 977.45, indicating significant volatility. Additionally, the stock is trading below all key moving averages, which suggests a bearish trend. The company has reported negative operating profits and has shown poor long-term growth, with operating profit decreasing at an alarming rate of -188.96% over the last five years. Furthermore, the promoters have reduced their stake by 4.61%, indicating a lack of confidence in the company's future prospects.
In the broader market context, Prataap Snacks' recent performance contrasts sharply with the Sensex, which has seen a slight increase of 0.12% over the past week. While the stock has generated a modest return of 3.89% over the past year, it has underperformed significantly compared to the benchmark's 6.07% return. The company's negative results over the last four quarters, including a substantial loss in profit before tax and net profit, further contribute to the stock's downward pressure. The combination of declining promoter confidence and poor financial performance has led to a lack of investor enthusiasm, resulting in the stock's current decline.