Why is Prataap Snacks falling/rising?

As of 25-Jul, Prataap Snacks Ltd is experiencing a decline in its stock price, currently at Rs 998.05, reflecting a decrease of Rs 15.3 or 1.51%. The stock has been underperforming, having fallen consecutively for the last three days with a total decline of 4.78%. It is trading below all key moving averages, indicating a bearish trend. Despite a positive annual return of 15.92%, the stock has shown poor performance in the short term, with a 1-week decline of 6.34% and a 1-month decline of 4.14%. The company's financial health is concerning, as it has reported negative operating profits and has seen a significant drop in profits over the past year, contributing to its weak stock performance.
In the broader market context, while the Sensex has only declined by 0.36% over the past week, Prataap Snacks has significantly underperformed, indicating a lack of investor confidence. The stock's liquidity appears adequate, with a notable increase in delivery volume, suggesting some interest from retail investors. However, the decrease in institutional investor participation, who typically have more resources to analyze the company's fundamentals, raises concerns about the stock's future prospects. Overall, the combination of negative financial results, declining institutional interest, and poor short-term performance relative to the benchmark has led to the stock's downward movement.