Why is Prataap Snacks falling/rising?

As of 31-Jul, Prataap Snacks Ltd is experiencing a decline in its stock price, currently at Rs 984.05, which reflects a decrease of Rs 7.95 or 0.8%. The stock has underperformed its sector by 2.63% today and has been on a consecutive downward trend for the last three days, resulting in a total drop of 4.36%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite generating an 11.82% return over the past year, the company has reported negative results for the last five consecutive quarters, with significant declines in both profit before tax and profit after tax, contributing to a perception of poor long-term growth.
In the broader market context, Prataap Snacks has underperformed compared to the Sensex, which has seen a decline of only 1.22% over the past week. The stock's year-to-date performance is notably poor at -13.78%, contrasting with the Sensex's positive return of 3.90%. Furthermore, institutional investors have reduced their stake in the company, indicating a lack of confidence in its future prospects. This decline in institutional participation, coupled with the company's negative operating profits and falling investor participation, suggests a challenging environment for Prataap Snacks, leading to its current price decline.