Why is Prataap Snacks falling/rising?

As of 04-Aug, Prataap Snacks Ltd is experiencing a decline in its stock price, currently at Rs 939.10, which reflects a decrease of Rs 26.05 or 2.7%. The stock has underperformed its sector, falling for the last five consecutive days and recording a total return of -8.73% over the past week. Additionally, it has been trading below its moving averages across various time frames, indicating a bearish trend. The company has reported negative results for the last five quarters, with significant declines in both profit before tax and profit after tax, contributing to a perception of poor long-term growth. Despite a low debt-to-equity ratio, the negative operating profits and falling participation from institutional investors suggest a lack of confidence in the company's future performance.
In the broader market context, while the Sensex has shown a slight increase of 0.16% over the past week, Prataap Snacks has significantly lagged behind, highlighting its underperformance relative to the benchmark. The stock's year-to-date return of -17.72% contrasts sharply with the Sensex's positive return of 3.69%, further emphasizing the challenges faced by Prataap Snacks. Despite generating a positive return of 7.69% over the past year, the overall negative sentiment surrounding its declining profits and institutional interest suggests that investors are cautious, leading to the current downward pressure on the stock price.