Why is Prima Industries falling/rising?

As of 10-Jul, Prima Industries Ltd is experiencing a decline in its stock price, currently at 22.75, reflecting a decrease of 0.63 or 2.69%. Today's price summary indicates that the stock has underperformed its sector by 2.53%, with erratic trading patterns noted as it did not trade on one day out of the last 20. The stock's delivery volume has also fallen significantly, down 38.12% against the 5-day average, suggesting a decrease in investor participation. Despite a positive return of 30.00% over the past month, the stock has faced challenges with operating losses and a weak ability to service its debt, indicated by a poor EBIT to Interest ratio of 0.54. Additionally, the company has reported a negative EBITDA and a substantial drop in profits over the past year, which has contributed to its weak long-term fundamental strength.
In the broader market context, Prima Industries has shown a short-term return of 0.66% over the past week, which is a slight outperformance compared to the Sensex, which has remained flat at -0.06%. However, the year-to-date performance reveals a significant underperformance, with the stock down 20.51% compared to the Sensex's gain of 6.46%. This stark contrast highlights the stock's struggles despite some positive short-term movements. Overall, the combination of declining investor interest, operational challenges, and a weak financial outlook has led to the stock's current downward trajectory.