Why is Prime Capital Ma falling/rising?

As of 30-Jun, Prime Capital Market Ltd's stock price is currently at Rs. 6.41, reflecting a decrease of Rs. 0.33 or 4.9%. The stock has hit a new 52-week low today and has underperformed its sector by 5.42%. Over the past week, the stock has seen a significant decline of 14.08%, and its year-to-date performance shows a drop of 28.78%. Additionally, the stock is trading below all its moving averages, indicating a bearish trend. The delivery volume has also plummeted by 97.73% compared to the 5-day average, suggesting a lack of investor interest. Despite a seemingly attractive valuation with a Price to Book Value of 0.6 and a return on equity of 6, the stock's long-term fundamentals are weak, with a poor growth rate in operating profit and a substantial decline in returns over the past year.
In the broader market context, Prime Capital Market Ltd's performance has been notably poor compared to the Sensex, which has gained 2.09% over the past week and 7.00% year-to-date. The stock's returns of -60.75% over the last year starkly contrast with the benchmark's positive performance, highlighting its underperformance in both the short and long term. This disparity indicates that while the market is generally moving upward, Prime Capital Market Ltd is struggling significantly, leading to a negative sentiment among investors and contributing to its declining stock price.