Why is Prime Capital Ma falling/rising?

As of 01-Jul, Prime Capital Market Ltd is currently priced at Rs. 6.41, with no change in price (0.00%). The stock has recently hit a new 52-week low, indicating a downward trend. Over the past week, it has decreased by 9.59%, and in the last month, it has fallen by 14.65%. The stock's performance has been poor, generating a return of -60.75% over the past year, while its profits have increased by 59%. However, the stock is trading below all its moving averages, and there has been a significant drop in investor participation, with delivery volume falling by 99.81% against the 5-day average. The stock's valuation appears attractive with a low Price to Book Value of 0.6, but its weak long-term fundamentals, reflected in an average Return on Equity (ROE) of 1.33%, suggest ongoing challenges.
In the broader market context, the Sensex has shown resilience, gaining 2.00% over the past week and 2.76% over the past month, contrasting sharply with Prime Capital's declines. The stock has underperformed not only against the benchmark but also against the BSE500 over the last three years, one year, and three months. This underperformance highlights the stock's struggles in both the near and long term, reinforcing the sentiment that it is a strong sell. Overall, the combination of poor trading performance, declining investor interest, and weak fundamentals has contributed to the stock's negative trajectory.