Why is Prime Capital Ma falling/rising?

As of 02-Jul, Prime Capital Market Ltd's stock price is currently at Rs. 6.09, reflecting a decline of -0.32, or -4.99%. The stock has hit a new 52-week low today and has underperformed its sector by -3.76%. Over the past week, the stock has decreased by -9.64%, and it has shown a significant decline of -22.72% over the past month. Additionally, the stock has generated a staggering -61.96% return over the past year, while profits have risen by 59%. However, the company has a weak long-term fundamental strength, indicated by an average Return on Equity (ROE) of 1.33% and poor growth in operating profit, which has only grown at an annual rate of 4.90%. The delivery volume has also plummeted by -99.93% against the 5-day average, indicating falling investor participation.
In the broader market context, the Sensex has shown a positive return of +0.79% over the past week, contrasting sharply with Prime Capital Market Ltd's significant decline. The stock's performance has lagged behind the benchmark, with a -32.33% return year-to-date compared to the Sensex's +6.75%. This underperformance is further highlighted by the stock's inability to trade on one day out of the last 20 days, suggesting liquidity issues. Overall, the combination of poor short-term performance, weak investor interest, and lackluster long-term fundamentals contribute to the stock's downward trend.