Why is Prime Capital Ma falling/rising?

As of 03-Jul, Prime Capital Market Ltd is experiencing a decline in its stock price, currently at Rs. 6.00, which reflects a decrease of 0.09 or 1.48%. The stock has hit a new 52-week low of Rs. 5.81 today and has underperformed its sector by 0.96%. Over the past week, the stock has fallen by 10.98%, and its year-to-date performance shows a significant drop of 33.33%. Despite a rise in profits by 59% over the past year, the stock has generated a return of -61.78%, indicating weak long-term fundamental strength with an average Return on Equity (ROE) of 1.33%. The stock is also trading below all key moving averages, suggesting a bearish trend.
In the broader market context, the Sensex has shown a slight decline of 0.62% over the past week, contrasting with Prime Capital Market's more substantial drop. While the stock's recent performance has been poor, the rising investor participation, indicated by a significant increase in delivery volume, may suggest some interest despite the overall negative sentiment. The stock's liquidity remains adequate for trading, but its long-term growth prospects appear limited, as evidenced by a low operating profit growth rate of 4.90%. Overall, the stock's underperformance relative to the benchmark and its recent price movements reflect a challenging environment for investors.