Why is Prime Capital Ma falling/rising?

As of 16-Jul, Prime Capital Market Ltd is experiencing a slight decline in its stock price, currently at Rs 5.95, reflecting a change of -0.01 or -0.17%. The stock has been trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, the stock is close to its 52-week low, being only 2.35% away from Rs 5.81. Over the past year, the stock has generated a return of -59.80%, significantly underperforming the benchmark Sensex, which has risen by 2.38%. The recent delivery volume has also seen a drastic decline of -98.94% compared to the 5-day average, suggesting falling investor participation. While the company has a very attractive valuation with a low Price to Book Value and a return on equity of 6, the long-term fundamentals are weak, with a poor growth rate in operating profit and a significant reduction in promoter confidence, as they have decreased their stake by -4.9%.
In the broader market context, the stock's short-term performance has been notably poor, with a 1-week return of -5.10%, contrasting sharply with the Sensex's decline of only -1.08%. This underperformance is further highlighted by the stock's year-to-date return of -33.89% compared to the Sensex's gain of 5.75%. The overall market sentiment appears to be unfavorable for Prime Capital Market Ltd, as evidenced by its below-par performance in both the long term and near term, leading to a consensus that the stock is a strong sell. The combination of weak fundamentals, declining investor confidence, and poor recent trading activity contributes to the stock's downward trajectory.