Why is Prime Capital Ma falling/rising?

As of 24-Jul, Prime Capital Market Ltd is experiencing a decline in its stock price, currently at Rs. 5.66, which represents a decrease of 0.29 or 4.87%. The stock has hit a new 52-week low today and has underperformed its sector by 4.13%. Over the past week, it has dropped by 4.87%, and its performance over the last month shows a significant decline of 20.17%. The stock has also generated a staggering return of -54.54% over the past year, while its profits have increased by 59%. However, the company shows weak long-term fundamental strength with an average Return on Equity (ROE) of 1.33% and has seen a reduction in promoter confidence, as they have decreased their stake by 4.9% in the last quarter.
In the broader market context, the Sensex has remained relatively stable, with only a slight decline of 0.09% over the past week, contrasting sharply with Prime Capital Market Ltd's significant drop. This underperformance is evident as the stock has lagged behind the benchmark BSE500 over the last three years, one year, and three months. The stock's liquidity appears adequate for trading, but the overall sentiment remains negative due to the company's poor long-term growth prospects and declining promoter confidence, which may further contribute to its falling stock price.